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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
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- Aug 18, 2026earliest in window
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- 267avg words
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News
Schleich Takes the Reins with New Premium Collectible Series
4+ day, 2+ hour ago (97+ words) Legacy of Horses re-creates iconic horse breeds as 1:12-scale adult collectibles. After decades of bringing miniature ponies to playrooms, Schleich is horsing around with a new collectible concept for adult equine enthusiasts. The inagural herd features three iconic horse breeds....
Talkin' Toys: 'That's So Hunter Price"
4+ day, 19+ hour ago (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...
The Plastic Directive: 60 Years of Star Trek Toys
5+ day, 2+ hour ago (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...
McDonald’s Makes Waves with SpongeBob X One Piece Happy Meal Toys
1+ week, 5+ day ago (224+ words) The mash-up collectibles will be available Sept. 15. Bikini Bottom and the Grand Line are officially on a collision course at McDonald’s. For its latest wave of Happy Meal toys, the restaurant is bringing together two of the most iconic series…...
EXCLUSIVE: Goliath Expands North American Marketing Team as Toy Business Gains Momentum
3+ week, 4+ day ago (210+ words) From left: Liz Grampp and Angela Truhan | Source: Goliath Liz Grampp joins Goliath while Angela Truhan expands her role as the company continues to grow. Goliath is strengthening its North American marketing leadership as the company builds on continued growth…...