1+ day, 15+ hour ago   (1271+ words) Following success across multiple categories with licenses like ICEE, Harry Potter, and NASA, the company expands its U.S. business with a focus on gaming. The Toy Book (TB): For readers just discovering Fizz Creations, can you introduce the company and tell…...

5+ day, 2+ hour ago   (174+ words) The Toy Book Overture by Maestro Media Offers Resources to Game Creators The initiative offers Maestro’s infrastructure to designers, licensors, publishers, and more. Maestro Media opens its resources to designers, publishers, licensors, and retail partners with the launch of Overture…...

5+ day, 18+ hour ago   (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...

6+ day, 1+ hour ago   (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...

1+ week, 2+ day ago   (541+ words) Five Below crushes Q2 earnings as it makes a bigger play for toys, collectibles, and all things fun. Five Below is doubling down on play, just months after being crowned “Retailer of the Year (Mass/Mass Specialty)” in The Toy Book’s…...

1+ week, 5+ day ago   (605+ words) Shaping The Consumer Experience From Physical Shelf to Digital Cart While Playmates’ long-running TMNT era is winding down thanks to a new licensing agreement between Paramount and Mattel that kicks in next year, McHale remains committed to these sewer-based Heroes…...

1+ week, 6+ day ago   (246+ words) The company acquired the flip-and-write game franchise from Blue Cocker and already has plans to expand its universe. Asmodee is adding another established tabletop property to its collection. The company acquired the Welcome To… IP and game range from French…...

2+ week, 21+ min ago   (217+ words) Only 6,000 dolls will be available this fall. Shocking news from Mattel — for the first time, Monster High and American Girl are teaming up for a creepy-cute crossover doll. The star of the collaboration is Monster High’s Frankie Stein, the electrifying…...

2+ week, 14+ hour ago   (289+ words) Ynon Kreiz | Source: Mattel/The Toy Book The Mattel Chairman and CEO will take the stage with Kevin Mayer for a conversation about Hollywood’s evolving franchise business. Mattel Chairman and CEO Ynon Kreiz will join a roster of media, entertainment,…...

2+ week, 22+ hour ago   (158+ words) Disney Consumer Products returned to Fan Expo Canada this weekend with its largest booth activation to date. The Aug. 27-30 showcase built on last year’s Star Wars and Marvel activations while adding Disney and Pixar’s Toy Story 5 to the mix following…...