5+ hour, 44+ min ago   (961+ words) Fractl's studies show how retrieval, skeptical prompting, and third-party sources shape which brands AI recommends. Fractl has published two connected studies that challenge a comfortable assumption about AI visibility: getting into an answer is not the same as being trusted…...

2+ day, 4+ hour ago   (928+ words) Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control. Amazon Ads is opening a new route into conversational advertising by letting select U.S. advertisers buy ChatGPT inventory through…...

2+ day, 22+ hour ago   (1021+ words) When Jacob Coxon quit Anthropic, the bigger communications problem wasn't the critic who left. It was the colleagues who publicly agreed with him. Here's how the story escaped the company in 48 hours, and what comms teams should prepare before it's…...

3+ day, 37+ min ago   (1172+ words) Meta Muse puts an AI agent between brands and customers, raising new questions about discoverability, intent and transactions. Imagine asking an AI agent to find a hotel for a weekend in Tokyo, compare the best options, account for your budget…...

3+ day, 5+ hour ago   (916+ words) Trust AI Ask lets customers query card spending in natural language, showing how authenticated context can make brand-owned AI more useful. Trust Bank has launched Trust AI Ask, an in-app conversational feature that lets customers search and understand their card…...

4+ day, 4+ hour ago   (976+ words) AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic classification. Marketers are confronting a traffic-quality problem that no longer fits the old human-versus-bot distinction. AI assistants can arrive as useful discovery and…...

5+ day, 6+ hour ago   (686+ words) Wondrlab's WondrAgents puts AI agents across creator discovery, outreach, contracting and reporting while keeping humans in strategic control. Wondrlab's pitch is not simply faster search or AI-generated copy. It is trying to turn the operating layer of an influencer campaign…...

6+ day, 6+ hour ago   (1057+ words) RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and publishing. A finished track is only the start. RHEI wants AI agents to handle the campaign work that follows without taking…...

1+ week, 1+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 1+ day ago   (741+ words) Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search. Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools…...